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Generally I do check the green labels, but with a pinch of salt as I know many of the lamics are greenwash’ and fairly meaningless.If it’s an electrical item then I do check the label carefully every time and it’s usually the first thing I would want to consider when buying white goods. An item that uses less power costs me less to use and is actually worth paying a little bit more for. If the electrical item is very efficient, but much more expensive, I may decide to go for one that is less efficient, but would never buy a fridge, washing machine, etc that had a poor energy rating. I also like to buy brands that have a reputation for lasting a long time, but this is becoming increasingly difficult as everything seems to break just after the guarantee runs out.